Cameron Baker

Founder & Principal Consultant

MBA, Marketing & Statistics, The Ohio State University, Fisher College of Business

Second Order Consulting runs revenue leakage diagnostics for home service operators in central Ohio — HVAC, plumbing, electrical, and roofing businesses that are losing measurable revenue between job creation, completion, invoicing, and follow-up.

Many home service businesses lose measurable revenue each month in the gaps between the CRM, the call log, the invoice, and the technician's paperwork. The losses compound silently while the owner is focused on lead volume and crew utilization.

I built a deterministic diagnostic engine that analyzes operational data exports from ServiceTitan, HouseCall Pro, AccuLynx, JobNimbus, and similar systems. The diagnostic quantifies where revenue is being lost across five operational categories: demand capture, call handling, scheduling and no-shows, opportunity follow-up, and retention. Where the data supports it, it estimates recoverable revenue exposure and identifies the operational mechanism behind each finding.

The output is a deliverable the owner can act on — not a strategy deck.

Before Second Order, I built measurement systems at Nationwide Financial, brand and analytics frameworks at Abbott Nutrition, and data governance infrastructure at the Columbus Regional Airport Authority. The through-line across all of it is the same: build measurement people trust and identify the highest-leverage operational friction.

Initial operator assessments are currently being conducted with select central Ohio businesses.